When you share your knowledge with people, you help to establish yourself as an expert. The more knowledge and information you provide, the more credibility you have.

The call to action aims to get readers to your site to buy, join, signup or whatever you want them to do. Person reading your article may attempt to read others that you’ve written, but they will only see your other articles about the same topic. The resource box is where you get to sell your product or service. Article marketing helps you reach your customers and potential customers several times. The more people that publish your article, the more links you’ll have back to your website. Search engines look for quality links to your website when determining your ranking.

In the offline world, this multiple author brands issue is also a factor, but it is even more important for the online world where a reader can quickly identify other articles you’ve written when they are hungry for more. While creating article put the most important information at the top, keep sentences and paragraphs short and make good use of subheadings. And if you promise five tips, make sure that’s what you deliver. Each article you write will have a bio box. Your bio will include a link to your website. If you include a little teaser at the end of your article then your reader’s will click through to your website to learn more about your business and what you have to offer. Earn new customers. It is one of the easiest forms of marketing you can do.

If you already have content written, article marketing is literally a cut and paste operation. Article directories have a broad reach. You submit your article to them, they publish it online and  your article is available for reprint on blogs.