It is simply the practice of writing articles and publishing them online via your choice of the thousands of article directories available.

Article marketing is a win opportunity. You win by increasing your exposure with a free marketing tool and your customers win because they benefit from your knowledge. Article marketing is a great way to promote a product, service, website or blog. The name says it all: article marketing means marketing yourself with articles and it’s easy to do if you know how. Here’s how to create a good article marketing article. The articles you submit and publish help people solve their problems, learn more, and find the answers to their questions. It doesn’t matter what type of business you own, you have knowledge people are looking for. Advertising and marketing rule of thumb says it takes 3 to 7 exposures for brand recognition. Article marketing will give you new customers. Whether your business is brand spanking new or you’ve been in business for decades, you will gain new customers from article marketing.
The golden rule is to tell readers what the article offers and tell them quickly – within the first three or four words if possible. Article marketing articles are used on websites and blogs, so follow the rules for writing good web articles . You may have a main area of expertise, and then multiple sub-topic or different topics that you write articles about. Your article can help to promote your products or services. While you will want to make sure the article provides value, no one wants to read a sales pitch, you can throw in a few “suggestions” to promote your business.

Isolate their attention by only writing about one topic of expertise under one single author name or variation of your author name. This will strengthen your message and your author brand at the same time.If you like, include an invitation to the reader to read on.